The Neuroscience of UX
Great user experience design isn’t magic—it’s science. Neuroscience.
In this enlightening and captivating presentation, we will delve into the intricate workings of perception in the brain, unraveling its mysteries and uncovering the profound insights neuroscience offers for enhancing UX design. We will study specific aspects of neuroscience, including visual perception, how the brain interprets visual information, color psychology, emotional and persuasive design, conscious and subconscious processing, aesthetic integrity, cognitive shortcuts, interaction design principles, and certain “laws of UX.” The presentation will also provide concrete examples and practical advice for improving UX through neuroscience.
Successful design is not a matter of chance; it demands purpose and intent. By exploring the intersection of neuroscience and UX, developers, designers, and product teams can unlock the potential to create pleasurable and frictionless user experiences. Together, we will unlock a new dimension of design excellence through the power of neuroscience.
With over 17 years of experience, Miklos is an accomplished Lead UX Designer/Product Designer. He has worked across various industries in New York, San Francisco, LA, and most recently at the Financial Times in London.
Miklos is a strong advocate for user-centered design and design thinking. He believes there is always room for creativity and innovation no matter the industry or size of the company. He relishes the challenge of solving complex problems and creating elegant, simple solutions that surprise and delight. With a Design Strategy certification from the University of Sydney, he effectively balances user needs, business objectives, and technical feasibility. His product designs not only enhance user experience and make their lives easier but also have a positive impact on the bottom line.
He's a speaker, writer, and mentor, with 10k followers between Medium, LinkedIn, and Twitter.
Website: http://miklosphilips.com <br> LinkedIn: https://www.linkedin.com/in/miklosphilips <br> Twitter: https://twitter.com/MiklosPhilips <br> Medium: https://medium.com/@miklosphilips <br>