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Notre objectif est de permettre à l'ensemble des membres de la communauté IT de se rassembler au sein d'une journée de conférences dédiées à l'ensemble des métiers du web, et ce depuis 2014 ! ","2024-03-16T14:19:53.737Z","2025-09-10T08:41:10.696Z","2024-03-16T14:19:58.076Z",{},{"data":52,"meta":121},{"id":53,"conferenceHallId":54,"title":55,"level":56,"comments":57,"language":58,"creationDate":57,"state":59,"abstract":60,"createdAt":61,"updatedAt":62,"publishedAt":63,"backup":64,"openfeedbackUrl":57,"type":65,"day":5,"category":66,"speakers":75,"format":88,"slot":96,"room":105,"edition":112},834,"cmqdy69dt003x01qfdwm2y5ew","Votre produit a-t-il encore de la valeur sans IA ? 💸","Débutant",null,"Français","confirmed","Dans notre paysage numérique l’intelligence artificielle est devenue le nouveau standard de l'industrie, un sésame marketing quasi obligatoire. La peur de rater le train en marche (FOMO) pousse souvent les équipes à ajouter des fonctionnalités \"IA\" par réflexe, parfois au détriment de l'expérience utilisateur. \n\n**Une question essentielle émerge : un produit peut-il encore se démarquer et créer de la valeur sans intégrer l’IA ?**\n\nTout d’abord nous clarifierons les abus de langage autour de l’IA, puis nous rappellerons ce qui fait la valeur intrinsèque d’un produit, au-delà des effets de mode. Nous analyserons ensuite comment l’IA est devenue un argument commercial, parfois au détriment de la pertinence, et nous évaluerons le rapport coût\u002Fbénéfice de son intégration, à travers des exemples concrets. Enfin, nous conclurons sur les conditions dans lesquelles l’IA apporte une réelle plus-value, et celles où elle n’est qu’un leurre.","2026-08-01T14:07:08.488Z","2026-08-02T13:33:35.683Z","2026-08-01T14:07:08.483Z",false,"standard",{"id":67,"name":68,"conferenceHallId":69,"description":70,"createdAt":71,"updatedAt":72,"publishedAt":73,"color":74},92,"Produit & Design","f497d38b-d88a-554b-97e3-36220e025454","Que ce soit par l'expérience ou par l'interface ce qui compte vraiment pour vous, c'est l'utilisateur et l'utilisatrice. Ici, toutes les techniques pour les satisfaire sont les bienvenues !","2022-10-28T04:38:54.535Z","2026-08-02T17:13:36.428Z","2022-10-28T04:38:54.542Z","#fbdb33",[76],{"id":77,"name":78,"bio":79,"address":80,"photoUrl":81,"conferenceHallId":82,"github":83,"twitter":83,"company":84,"createdAt":85,"updatedAt":86,"publishedAt":87,"linkedin":57,"website":57},745,"Noémie M. 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