Sustainable by design
Yv Corbeil (Managing Director & Chief Creative Director, Executive Committee member) et Vincent Peltot (Architecte solutions – expert Green IT) présenteront à travers plusieurs exemples concrets (Dalkia, Kering…) comment imaginer, concevoir et réaliser un asset web 100 % écoconçu via une démarche de Sustainable by Design. Plus précisément, comment réduire votre empreinte carbone tout en renforçant vos valeurs de marque en en travaillant sur l’ensemble des piliers, à savoir le design, l’intégration, les contenus, les technologies, les choix d’architecture et l’hébergement.
Yv Corbeil
Member of the executive committee of Niji (1000 talent), I lead the 130-strong agency as Managing Director & Chief Creative Officer in experience design, service design, sustainable design, and brand campaigns all through the proprietary Design Feeling™ methodology that disrupts user-centric frameworks such as Design Thinking by putting human emotions at the barycenter of any design initiative.
I personally bring to the table the capacity, proven by experience, to bind and articulate innovative storytelling across the board of campaigns, products, services, and platforms whilst setting creatives, UX/UI, and technologists up for success. I previously held creative leadership positions in agencies ranging from New Retail, Digital innovations (AKQA), Data-driven (King - Activision Blizzard), and Integrated (ServicePlan, Publicis, TBWA, FCB) in different countries (USA, Netherlands, France, Canada, Spain, UK) for global accounts. As a leader, I provide guidance, mentorship, and inspiration. As a manager, I make sure the conditions are aligned so creativity can thrive. I often pick up the mic to deliver thought leadership, and host workshops for the likes of the Berlin School of Creative Leadership, MediaSchool Group, Miami Ad School and the Cannes Lions International Festival of Creativity.
Most recently, I co-created the emotions-centric Design Feeling™ methodology that disrupts user-centric models such as Design Thinking. I previously created the StoryWhispering™ philosophy launched during the Cannes Lions International Festival of Creativity.